By Scott McKirahan

Store Coach Training Course Review

store coach dave iconAs I discussed in my Store Coach Success Story article, the Store Coach eCommerce Training program is not a scam. I know it works because it worked for me and I now make a very good full time living working from home. In this Store coach training course review, I’ll break down the core Store Coach training and give you a look at what is inside the course, itself.

The Store Coach training course is broken up into four main sections with several subsections within them for a total of twelve subsections. The subsections have several lessons that break things down into bite sized pieces, ensuring that nobody is overwhelmed. There are videos, text and even links to pre-recorded webinars included within the core Store Coach course – something for everyone, no matter how you like to learn things.

There are tasks that need to be completed after each lesson – truly a step by step approach. It is essential that folks do things in the order in which they are taught because each section of the training builds upon a previous block. Fortunately, Store Coach includes several tools, which makes completing the tasks far easier than they would be without those terrific tools.

When you first sign-in to Store Coach, you are presented with an account dashboard where the various phases and chapters in the course are laid out. You can click on and section to jump to where you left off. On the right, are links to the Store Coach tools, the various additional services you may wish to use as well as an account management section. The course is continually being updated as new and better techniques for getting things done are discovered.


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Here’s a breakdown of what you will find in each section of the core Store Coach training:

Section 1: Choosing Your Market

In this section, everything from figuring out what you are going to sell, how to get the products, how to build your website and launch it are discussed.

magnifying glass - search for a nicheFinding a Market Niche

This is truly the foundation that your website rests on. Get this step wrong, and you’ll be wasting your time trying to build a website. The economic concepts of supply and demand are introduced here and put into website context – the number of people searching for products and the strength of the existing website competition for those potential customers.

First, Store Coach discusses “The Big 4 Factors”, which are things that every successful product niche must have. Other important factors that you will need to consider when choosing a product niche are pointed out, as well.

Finally, Store Coach shows you how to find product niches that are high search/low competition. Fortunately, they provide a revolutionary tool for this research phase that makes finding a great product niche a piece of cake – Niche Ninja. You’ll be amazed at some of the crazy product niches this tool helps you find – even if you have no clue at all what you want to sell!

supplier warehouseFinding a Supplier

Frankly, I find the first step – finding a market niche pretty easy. I have a folder full of dozens of ideas for my next websites, just waiting for me to build them. Unfortunately, you can’t sell what you can’t source, so step two of the training is also a make or break stage.

This section begins with a discussion of whether to build a true eCommerce store that sells products or an affiliate site that talks about products but the actual sales are done by a website that is not your own. Generally speaking, sites that sell the products, themselves, makeĀ  a good bit more money than sites that just refer people to places where they can buy things. If you want to spend less time on your website business, sometimes making a little less money is the way to go.

Next, the Store Coach course shows you how to find potential suppliers for your products and how to get accounts with those suppliers. Please note that you do not necessarily have to buy products in bulk and ship them yourself. The dropship model, where you get suppliers to ship directly to customers for you while still getting wholesale prices, is discussed thoroughly here and is the preferred method for obvious reasons. There is a webinar about how to contact suppliers, what to say and not to say as well as what you need to have in place before you contact them. That webinar is truly the best thing I have ever seen or heard on the web in regards to contacting potential suppliers.

Finally, now that you know what your wholesale costs are going to be, you can determine if there is enough profit to make building a website worth your while. If not, you can always go back to one of the other many product niche ideas you discovered in the previous section of the course.

Another outstanding tool is introduced in this section of the course – the Store Coach Supplier Directory – Dropship Blueprint – where you will find thousands of suppliers and millions of products in a wide variety of product niches. Folks pay hundreds of dollars for similar supplier directories online but it is included at no extra cost with the Store Coach eCommerce course! There is even a Guide for Non-US Residents that can be downloaded – an amazingly thorough eBook about how internationals can set up a US business, selling products to US residents. I’ve seen several places online selling similar guides that aren’t nearly as comprehensive!

construction worker and aptopBuilding Your Website

If you’ve made it through the first two sections, the rest of your work is a comparable breeze. I know, if you’ve never built any sort of website before, this may sound intimidating but it’s really pretty much “fill in the blank” easy. You will need to have the ability to write unique product and category descriptions as well as articles for various sections of your website. If not, you can always hire someone else to do that.

Whether to build and host the site, yourself, on a platform like WordPress or use a hosted platform like BigCommerce, 3DCart or Shopify are discussed; there are pluses and minuses to each. I know people love to obsess about the look of their website but no matter which way you decide to go, there are plenty of clean, professional looking templates included with every platform that will work just fine for any website with no tweaking of any kind needed. If you can use a program like Word, you can do this, too.

How to set up the products, store categories, payment processing, sales tax and shipping methods are all discussed here. Just as important, the Store Coach training shows you how to create pages that both customers and the search engines will love.

There are no “tools” for this section of the course but there are a ton of services recommended that will ultimately help your store convert visitors into buyers and/or save you a ton of time.

website rocketLaunching Your Website

Now that you’ve got your store built, it’s time to go out there and get some business, right? Well, almost. There are still a few more things you need to set up before throwing your hat in the ring. It may sound like there are a lot of things to do in this section but you can really accomplish most of them in just a few hours if you set your mind to it.

First, there are a few things you will need to set up so that you can track the progress your store is making in the search engines. If you don’t do this at the very beginning, you’ll have no reliable data to compare month to month results with. Store Coach shows you what programs you will need to have in place before you start driving traffic to your website.

You’ll also want to set up pages on some of the prominent social networking sites so that you can drive some free traffic to your web pages. Don’t worry about posting anything to those social networks right now – that’ll be covered later in the course. Just get the accounts and pages set up for now.

You are also going to need to set up a blog for your website. As you’ll see in the next major section of the training, your blog will become the focal point of all your link building efforts. You’ll need those links from other sites if you want to rank well in pretty much any niche. Don’t worry, a blog is super easy to set up, no matter what platform your website is on. And again, don’t worry about what you’ll write for the blog; you’re just setting it up now. Store Coach will cover how to use that blog later in the training.

This phase of the course also talks about the kinds of resource articles and buyer’s guides you should set up on your website. These not only are helpful to customers, the search engines love them. Better still, a superb buyer’s guide helps customers feel more confident about their buying decisions. The more confident they feel, the better the chances are that they will click the Add to Cart button and buy something.

Finally, although you initially set up your website around a killer keyword phrase, there are likely tons of related keyword phrases that you could be optimizing your website for. You’ll break out the Niche Ninja tool again to find some of the “long tail” phrases people are using to find your products. The more pages you optimize for different phrases, the more “doorways” you will have into your site from free organic search engine listings. Because you have already created the pages of your website, not much work is really involved here. Just a few tweaks here and there of already existing copy will get those pages to score better in the search rankings.

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Section 2: Marketing Your Website

Although the first major section of the training is far more comprehensive than anything else I have ever seen, the marketing your store section of the training is where Store Coach really shines. There are entire website marketing courses for sale online that cost twice what Store Coach does that do not do as good a job of covering the ins and outs of getting traffic and links as well as this course lays it out.

spreading the word onlineImproving Your Search Rankings

This section of the training introduces something Store Coach calls its “Insanely Simple Marketing Plan” – a system Store Coach created that helps you get real, natural, relevant links to your website. The more and better links you get, the faster you will catapult other sites in the search rankings.

You will learn how to use your blog to get links naturally. Secrets are revealed that show you how to know in advance exactly what to write about that you KNOW will get links and even where you will get those links from. Store Coach will also show you what you SHOULD be writing about on your blog – something few eCommerce websites are doing correctly.

How to get a ton of followers and the kinds of things you should be posting to your social accounts are covered in this section of the training, as well. You’ll see that it really does not take much time or thought to do social networking once you know the secret. Although social networking could also be discussed in the following “Driving Free Direct Traffic” phase of the training, it makes more sense to put it here because you will also be using social networks to attract links to your blog.

Finally, some other relatively easy but super effective methods of getting quality backlinks are revealed. One thing should be emphasized here. Every one of the link building methods that Store Coach discusses are completely above-board, “white hat” methods that will never get your website penalized by the search engines.

This section of the course utilizes what some consider to be Store Coach’s greatest tool of all – the Competitor Link Thief. The Link Thief tool makes it super easy to find the links that your competitors have that are causing them to rank well. Once you know what sites are linking to them, you should be able to get those sites to link to you, as well. There is also a super innovative way that they implement the Link Thief Tool in one of the most creative link building methods I have ever seen, which is revealed in one of the pre-recorded webinars.

being popularDriving Free Direct Traffic

Although social networks will certainly drive a ton of free traffic to your website, as will your blog, there are better ways of getting targeted traffic to your website that is ready to buy.

Certain websites already have a ready-made audience for you. This section shows you how to correctly use forums and other websites to drive people who are already talking about your product niche to your website.

Lastly, the Store Coach course talks about setting up an affiliate program for your website in order to pay a little bit of money to get people who are ready to buy to your website. Personally, I feel that affiliate marketing should be in the subsequent “Paid Advertising” section of the training. Perhaps it isn’t there because affiliate marketing isn’t considered traditional advertising by many. Also, it technically is “free traffic” until they buy something.

paid-advertisingPaid Advertising

If you are selling things on your website that net you at least $50 in profit per sale, you should definitely consider paid advertising. If your profits more than cover your advertising costs, you can start making money the day you launch your website. Better still, if you are using Bing or Google ads of any kind, you don’t actually pay for those ads right away, which means you can collect the profits now and pay for the ads that generated them later.

Google Shopping and Bing Shopping are generally considered the most effective ad spend of all methods that exist and those two shopping engines are certainly discussed in detail. Traditional text ads are also discussed and Store Coach has an excellent pre-recorded webinar that shows you the do’s and don’ts of Google AdWords advertising – something that also applies to any text ads like those you might set up on Bing.

Other shopping engines like Amazon and Shopzilla are also discussed. All discussed shopping engines and advertising platforms have set-up guides that will help you get your ads up and running.

In addition to all of the training in the Marketing Your Store section of Store Coach, several outsourcing options are also discussed that range from blog writing services to trusted SEO/link building services to advertising management services.

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Section 3: Maximizing Your Profits

You’ve got a great looking website, you’ve got some decent traffic, your search engine rankings are improving every month. Sure, you could keep doing the same things and gradually increase your profits but what if you could double your profits almost instantaneously? This section of the training will show you how to do just that!

weight lifterBoosting Your Conversion Rate

At some point in time, you’ll get to the point where you say to yourself “man, I’m getting 200 visitors a day and making two sales per day but that was a lot of work. I want 5-6 orders per day!”

Now, you can increase the amount of effort you put in and try to get even more traffic but at some point, the law of diminishing returns takes over. It might take you three times as work to get twice as much traffic or five times as much to get triple the traffic and sales.

There’s an easier way of increasing sales and that is to get a higher percentage of people who visit your website to buy. This is called “increasing your conversion rate” and can result in sites doubling or tripling their sales in very little time, with very little effort. This section of the course discusses many ways of increasing your conversion rate and how to implement A/B split testing so that you have clear data that shows you whether minor website tweaks are helping or hurting your conversion rate.

Boosting Your Average Profit Per Order

Increasing your conversion rate is not the only way to make more money from the same amount of traffic. One of the things you should split test is whether or not a slight price increase helps or hurts your overall monthly profits. This rarely amounts to a huge difference in profits but every little bit helps.

Store Coach reveals 7 other ways to get more money per sale. Some of them might seem obvious. Others, you may never come up with on your own!

increase moneyAdditional Ways to Make More Money With Your Website

This is really the final section of the core training. Various methods of expanding the reach of your website are discussed here, most of which involve taking earlier parts of the training even further. The concept of starting a whole new website – still within the general niche – is even discussed. This is something I did very effectively with one of my websites, expanding it to three websites, incidentally.

At this point, your time and knowledge are your most important assets and you may find yourself wasting tons of precious time on tasks that a monkey could do. Store coach discusses things that you may decide to outsource and how to find people to do that “monkey work” that will cost you very little.

Finally, the Store Coach training would not be complete without a discussion of selling your website. Dave Hermansen made his name as a “website flipper,” after all.

There are many reasons you may wish to sell your website. You may want/need the money to use as a down payment on a house. You may decide that you just don’t feel like dealing with customer service issues anymore (some niches have practically none; others are customer service nightmares – something discussed in the very first “Finding a Niche” section of the course). You may feel like the niche is about to take a downward spiral and want to unload it when it is at its peak selling point. Whatever the reason, you’ll find many tips here for listing and selling your website and there’s nobody better to learn from than the King of Website Flipping, himself!

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genie - your wish is my commandSection 4: Outsourcing

If you’ve made it to this part of the training, you are probably making pretty good money but have worked your butt off and are spending far more time than you thought you would. If profits are good, why do all the work yourself? Most things “website” can be outsourced for very little money, which will give you the time to spend with your family or doing the things that you like to do while all of the website stuff is being handled by someone else.

This section of the Store Coach training is really just a listing of the various services you may wish to use for various outsourced tasks. There’s no need for me to write anything here about all of the different outsourcing services Store Coach recommends. I’ve got an entire article about that (coming soon).

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